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Soft Opening · Thursday, July 9 2026 · 118 Ash Street, Spooner

Hand-cut. House-made.
Spooner's newest butcher and cellar.

Soft opening Thursday, July 9. 30-day aged steaks, 30+ brat flavors, Wisconsin cheese, and a curated wine and craft beer selection — at 118 Ash Street in Spooner.

Family-Owned 30+ Brat Flavors 30-Day Aged Local Wisconsin

What we'll have on the counter.

Hand-cut in-house, sourced local where we can, and aged with care. Here's what you'll find when we open.

Hand-cut ribeye steaks on a rustic cutting board

Hand-Cut Meats

Steaks, chops, roasts, and specialty cuts cut fresh in-house every day.

Marbled dry-aged steaks with cleaver, olive oil, and fresh herbs

30-Day Aged Steaks

Premium dry-aged for thirty days for deep, beef-forward flavor.

House-made bratwurst sizzling on the grill

30+ House-Made Brats

From classic Wisconsin to our own creations — there's a brat for every taste.

Smoked cheese-filled snack sticks in a vintage pail

Snack Sticks & Jerky

Hand-seasoned and smoked. Stock-up cuts for the cabin, the road, and the tailgate.

Wisconsin cheese and cheese curds

Wisconsin Cheese

Curds, blocks, and specialty cheeses from cheesemakers across the state.

Curated wine, craft beer and local gifts

Wine, Craft Beer & Gifts

A curated cellar of bottles, six-packs, and locally-made gifts. Pet food and treats too.

Family-Owned & Hands-On

A family-owned butcher and cellar, rooted in Spooner.

Crossroads of the North Meats and Cellar is the work of the Lutz family — a family-owned shop built for a town they love. Spooner sits at the crossroads of Wisconsin's railroad history, lake country, and working farms, and that heritage runs through everything we do: hand-cut meat, house-made brats, and a curated cellar picked with care.

We're putting the finishing touches on 118 Ash Street, right in the heart of downtown. Our plan is simple — bring back the kind of local butcher and corner store where you know who's behind the counter, where the brats are made in-house, and where the cheese and wine were chosen by someone who actually tried them.

The Lutz family is committed to being hands-on partners with their team and their community. They can't wait to open the doors and welcome you in.

Cut in-house, every day

Steaks, chops, and roasts cut fresh on the block — not pre-packed.

Wisconsin-sourced first

Local farms and cheesemakers whenever we can. Look for the local tag on the shelf.

Hands-on owners

The Lutz family is at the counter, not in a boardroom.

Butcher counter with a selection of fresh cuts

We're hands-on partners with our team and our community. We can't wait to open our doors.

Step inside the rooms the Lutz family built.

Hand-cut meats behind the counter. Wisconsin cheese on the boards. A cellar curated bottle by bottle. Here's what you'll find when you walk through the door.

Curated wine and spirits display against a dark wall — bottles, glassware, and decorative greenery

01 — The Cellar

A curated cellar, bottle by bottle.

Wines chosen for weeknight dinners and special occasions, plus a tight craft-beer shelf. Every label was tasted and approved by the Lutz family.

Branded apparel display — Crossroads of the North tees, hoodies, and crewnecks on rolling racks inside the shop

02 — The Apparel Rack

Wear the shop home.

Soft-tees, hoodies, and crewnecks with the Crossroads of the North mark. Designed for the drive home, the cookout, and the cabin weekend.

Wide view of the shop interior — whiskey-barrel display table in front of the cellar wall, with apparel racks and storefront window light

03 — The Floor

Built for slow browsing.

A whiskey-barrel table, rolling racks, and a storefront window that pours in northern-Wisconsin light. The shop is laid out so you can take your time.

A look inside before opening day.

Shots from around the shop — the coolers, the Cellar, the apparel racks, the products — drifting by as we get ready for soft opening Thursday, July 9. Stop in Thursday and you'll see the rest in person.

Special thanks to Tim, and Shoreline Designs at Two Harbors High School, for the merchandise rack setup.

Now Hiring — Soft-Opening Team

We're putting the team together.

The Lutz family is hiring for soft opening Thursday, July 9. Full job descriptions, schedules, and apply instructions live on the hiring page.

  • Store Manager
  • Weekly Cleaning Specialist
See Open Positions

We're hands-on partners with our team and our community. If that sounds like you, we want to hear from you.

— The Lutz Family

Word's still spreading.

Soft opening Thursday, July 9 at 118 Ash Street. Be the first to leave a review on Facebook once you've stopped in.

Be the first to review us.

No reviews yet — we're a brand-new shop. Once we open, we'd love to hear what you think. Drop a note on our Facebook page and help us get started.

Frequently Asked Questions

We're finalizing hours for our opening at 118 Ash Street. Follow us on Facebook for the latest — we'll post the full schedule as soon as it's set.
Yes — call or message us about custom cuts, gift baskets, and party trays.
Absolutely. We source from Wisconsin farms and producers whenever we can. Look for the local tag on shelves.
Yes. Bring your own clean container for meat or cheese and we'll weigh it out.
Not at launch, but ask us in-store about catering and large orders.

Find us on Ash Street.

We're right in the heart of downtown Spooner — easy to find, easy to park.

Address

118 Ash Street
Spooner, WI 54801

Hours

Opening soon — exact hours to be announced.

Get in touch

The fastest way to reach us right now is Facebook Messenger. We'll be at the counter soon.

Stay in the loop.

Follow us on Facebook for opening day announcements, new brat flavors, and what's on the smoker.